Broadridge Financial Solutions Head of Digital Strategy and Operations in New York, New York
The Head of Digital Marketing Strategy and Operations defines, manages and evangelizes our digital strategy and operations across the enterprise. In an ever-evolving digital world, the digital marketing leader will drive client-centric and global-minded strategies to enhance and innovate the effectiveness of the digital experience for our visitors, while enabling an efficient digital marketing culture supporting and driving revenue, reputation and relationships.
Reporting to the VP, Strategy and Operations, this is a highly collaborative role requiring successful interaction with business and segment marketing leads, sales and sales operations, and vendor partners. We are seeking someone who will formalize and evangelize a future state digital marketing strategy, while enabling cross-disciplinary marketing teams to deliver against KPI's, with daily guidance and decision-making.
Understand diverse needs of the corporate, segment, regional and line-of-business marketing teams.
Maintain and enhance enterprise marketing technology stack to enable enterprise level efficiency and strong digital client experience.
Oversee team efforts to establish strategies and implement programs for websites and search channels, in close partnership with segment and business marketers.
Oversee the management of databases, and ensure data integrity via checks, tests, & best practices to maintain a high degree of confidence in all data, and derived intelligence, across the enterprise.
Work collaboratively with segment and business marketing to effectively execute on integrated digital campaigns across all channels.
Oversee the execution of email marketing campaigns to ensure efficiency, reach and effectiveness. Provide insight and support to segment marketing to help achieve their goals.
Provide expertise and best practices in information design and user experience, create user journey content streams that enhance and drive greater awareness of Broadridge products and services
Use data driven insights to create and evolve the digital user experience driving increased engagement with target audience
Collaborate with content developers to optimize content for digital properties to drive greater engagement and maximize SEO
Manage Global/Local digital strategy to ensure effective engagement across all global digital channels
Stay on top of digital innovation and help us remain one of the leaders in new innovative ways to reach target audience through digital channels
Manage the strategy, roadmap and budget for enhancement initiatives for all digital web properties
Establish and monitor appropriate KPI's, draw from all available data and analytics sources, and leverage business intelligence tool to create comprehensive activity, and ROI reporting to measure marketing effectiveness.
Plan, forecast and manage portfolio of vendors, agencies and consultants
Build, coach and manage strong team of digital marketing leaders that excel in their disciplines, and effectively collaborate with cross functional teams
15+ years in marketing preferably in FinTech or related fields
8+ years' experience in digital marketing at the strategic, leadership level.
Thorough knowledge of database management, UX (User Experience), UCD (User Center Design), and email best practices.
Creative thinking, exceptional analytical skills coupled with solid business foundation
An innovative, positive, resilient and self-directed attitude
Excellent oral/written communication and presentation skills
Experience leading cross functional initiatives in a large complex global organization
Experience building and leading a team of exceptional digital talent and highly collaborative individua
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled