Global Website Strategy Manager (Hybrid - Flexible Options) in New York, New York
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career, while helping others along the way, come join the Broadridge team.
We are seeking a collaborative and savvy Website Strategy Manager to join our Global Brand & Digital Marketing team, whose mission is to unify our brand strategy with creative design and digital channels in order to drive the goals of our clients, prospects, business, and brand. You will be a critical part of the team that helps rebuild the airplane as we fly it, optimizing experiences big and small, short- and long-term. Youll help us integrate with the complete marketing picture by crafting the experience at the heart of most client and prospect journeys, throughout the funnel and across channels.
You should be both a self-starter and a collaborator, as each digital channel needs to thrive on its own and in concert with each other. You should be comfortable diving into Martech stacks, analytics and reporting platforms, and front-end experiences. SEO should be at least a familiar second language. Landing page customization and optimization should be your jam. Taxonomy and information architecture should be phrases and disciplines that excite you.
Our open, diverse, and fun culture is our strongest asset, and well look to you to add to it. Were all high performers at the forefront of fintech, so we are constantly learning, experimenting, and teaching, together.
We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means youll be assigned to a Broadridge officeandgiven the flexibility to work remote.
Lead the strategy that drives our evolving web experience, informed by myriad inputs, including analytics, evolving brand and product architecture, the competitive landscape, and leading practices of top-tier B2B customer experience
Partner with Web Ops to use current capabilities and processes to their fullest and help prioritize and roadmap future capabilities
Partner with our in-house Creative Design team and external agencies to create new, and refine existing, experiences designed to meet performance goals and delight users along the way
Go deep with our analytics and data teams to understand how data is collected and used, and to define and socialize the impacts of tactics and experiments
Plan the long-term taxonomy and information architecture, in partnership with many partners and stakeholders
Develop and socialize thought leadership on web experience to our segment marketing partners
Build a cohesive omni-channel user experience that consistently represents the Broadridge brand across multiple web experiences and digital marketing channels
Minimum bachelors degree
4-7 years experience in digital marketing and website experience management
Proven aptitude for improving website user experiences using data to inform decisions
Experience driving SEO results
Experience redesigning (or optimizing) a complex website
Experience evolving site architecture and taxonomy (ideally with organizational buy-in)
Strong understanding of marketing, content, and analytics technology and how they work together to serve users and the business
Strong communication and presentation skills, demonstrated experience briefing leaders on learnings and recommendations
A critical thinker with a proactive approach to solving problems
Demonstrated success partnering with web ops, analytics, design, content, and CRM to drive marketing success
A desire to make a huge impact on an already successful brand with great people and products
Salary range $85,700- $ 120,000k. Bonus Eligible.
Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
Please visitwww.broadridgebenefits.comfor more information on our comprehensive benefit offerings.
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, or military or veteran status and other protected characteristics protected by applicable federal, state, or local laws. US applicants: Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) to view the "EEO is the Law" poster. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company's career webpage because of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to BRcareers@broadridge.com .
Broadridge Financial Solutions, Inc. (NYSE: BR) , is a global Fintech leader, delivering technology-driven solutions that drive digital transformation for banks, broker-dealers, asset and wealth managers and public companies. At Broadridge, we are committed to making a difference (https://www.broadridge.com/about/sustainability/) . Our unique culture is guided by the Service-Profit Chainthe idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by providing the critical infrastructure that powers investing, corporate governance and communications . A certified Great Place to Work, Broadridge is part of the S&P 500 Index, employing over 14,000 associates in 21 countries.
Hear from our associates how Broadridge has maintained its culture since the shift to a remote and hybrid working model.
The Muse (https://www.themuse.com/profiles/broadridge)
Broadridge is committed to creating an engaging workplace for the most talented associates in our industry. On and off-site working provides flexibility by balancing the needs of our clients, teams, and associates. Our Connected Workplace is grounded in the following concepts: Flexible, Accountable, Connected, and Supported. This approach allows us to achieve business goals while supporting meaningful work-life integration for our associates. Broadridges high-performance teams thrive in a culture based on trust and mutual respect that emphasizes outcomesrather than how, when, and where work is done.
We are dedicated to fostering a diverse, equitable, inclusive, and healthy environment. As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment. Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success.
Our goal is to ensure our associates at every level of the organization represent the diversity of the clients we serve and the communities in which we work. We pursue both top-down and bottom-up approaches to advancing diversity, equity, and inclusion initiatives and values into our culture. This is reflected in the varying backgrounds of our over 13,000 associates working in 21 countries around the globe.
Learn about our DEI Program here (https://www.broadridge.com/about/diversity-equity-inclusion) .
We believe that our associates are among our most important assets. Encouraging professional development opportunities is a core part of our culture. Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our Connected Workplace where associates may be working on-site, off-site, or using a hybrid model, Broadridge has redesigned all development programs for 100% virtual delivery. Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.